This was an exciting account to cultivate as a born and raised New Yorker!
As social media manager, I developed and nurtured a unique point of view, persona and tone of voice for the luxury retailer's social presence.
While ideating concepts for each month's social content, I also styled and directed talent on-site during photoshoots.
Photography by Lena Nicholson, Thais Aquino & Venus Tong